Don't miss out, Lubbockites: You could win free electricity for a year just by signing up for more information.1

Starting January 5, choose Reliant for your electricity

Starting January 5, choose Reliant for your electricity

Starting January 5, choose Reliant for your electricity

Starting January 5, choose Reliant for your electricity

Learn more about how we can make the transition to electricity choice easy. Plus, sign up for updates from Reliant and you’ll automatically be entered to win a free year of electricity, up to $5,000.1

Starting January 5, choose Reliant for your electricity

Starting January 5, choose Reliant for your electricity

Starting January 5, choose Reliant for your electricity

Learn more about how we can make the transition to electricity choice easy. Plus, sign up for updates from Reliant and you’ll automatically be entered to win a free year of electricity, up to $5,000.1

Reliant has proudly powered millions of customers across our home state for decades. We're the electricity provider Texans trust.

Count on us for flexible electricity plans, account management tools and renewable energy solutions tailored to meet your needs. We’re passionate about giving back to the communities in which we live and work and are committed to simplifying and enhancing the way you power your home or business. While other providers may come and go, Reliant is here for the long haul.

Making the switch

Starting on January 5, 2024, customers in Lubbock can shop from a variety of Reliant plans. Find the one that’s just right for your budget and lifestyle. When you choose Reliant as your electricity provider, we'll make the transition from Lubbock Power & Light easy and without any disruption to your service.

Learn about electricity

This is a great time to explore
the options available to you. 
Sign up to receive updates about Reliant's offerings and be entered to win a free year of electricity, up to $5,000.1

Choose your provider and plan

After you've learned more about electricity choices, you'll be ready to select the Reliant plan that fits you best starting January 5. We have a variety of options to fit your budget and lifestyle.

Service begins with Reliant

When you choose Reliant as your provider, your service will automatically switch over as early as March 4 — and you’ll be able to enjoy all the benefits that come with being a Reliant customer.

Sign up below for future updates and automatically be entered to win free electricity for a year, up to $5,000.1

The Flextra Credits plan from Reliant means free electricity days every week

2 free electricity days a week
Up to 8 of your highest-usage days free per month. We automatically apply the free days to the two highest use days each week.2

Three $25 bill credits
Use your bill credits one at a time during the months you choose. You'll have three $25 credits to use over the length of your term.

Reliant electricity plans are available starting January 5.

You’ll find lots of reasons to choose Reliant

Learn about plans featuring free nights, renewable energy and more.

Tools to help manage your account

Variety of plans
Award-winning 24/7 customer service

Join millions of Texans who've trusted us to power their homes and businesses

"Reliant has always followed through with what they promised. Thank you for your faithful service."

- Edithlyn D., Abilene, TX

Proud to be part of the Lubbock community

For years, Reliant has been an active supporter of many Lubbock organizations. We've been an active member of the Lubbock Chamber of Commerce. Plus, we are a proud partner of Texas Tech Athletics.

Our commitment to our community is as strong as our Texas roots. Our donation and volunteer efforts to the South Plains Food Bank and other community partners provide support to families in and around Lubbock. 

We're happy to be a part of your community, and we welcome you to be a part of ours. 

lubbock chamber of commerce logo

Member since 2017

south plains food bank logo

Cornerstone member

texas tech logo

Proud partner of Texas Tech Athletics

los hermanos familia logo

Corporate contributor

March of Dimes logo

2023 Superhero Sprint sponsor

Lubbock ISD logo

Project sponsor

magic 106.5 logo

Live event sponsor

100 black men of america logo

Scholarship sponsor

fourth on broadway logo

Picnic in the Park Sponsor

salvation army logo

Beat the Heat sponsor

What is electricity choice?

Areas of Lubbock will soon be part of the Texas deregulated electricity market. That means homeowners, renters and businesses will have the freedom to choose a retail electric provider that’s right for them. We are here to help you understand what this means for you. As your electricity expert, Reliant can help you make the right choice for your lifestyle. Find out why millions of Texans have chosen Reliant. 

Learn more about electricity choice


Show all answers

Lubbock will become deregulated on March 4, 2024. Starting January 5, 2024, Lubbock Power & Light customers able to select an electricity provider of your choice.

Lubbock Power & Light will be responsible for the transportation and delivery of electricity to your home or business, as well as the maintenance of electrical equipment, including the meter, electricity wires and poles. You can contact them to report an outage, a fallen pole or wire, or a problem with your meter.

Your REP is the company that you purchase electricity from by choosing an electricity plan. REPs provide electricity billing and customer service, as well as process payments. You can contact your REP to set up or connect your electricity service, transfer your electricity service or get answers to billing questions.

Once Lubbock is deregulated, homeowners, renters and businesses in Lubbock will be able to shop and choose the REP and electricity plan of their choice rather than having to use a designated company.

With a fixed-rate electricity plan, the energy charge you pay for electricity remains the same each month during the term of the plan. The price can only change to reflect actual changes in utility charges, changes to the Electric Reliability Council of Texas or Texas Regional Entity administrative fees charged to loads, or changes resulting from federal, state or local laws or regulatory actions that impose new or modified fees or costs. These types of plans involve contracts that typically last anywhere from three to 36 months. They’re great for both homeowners and renters since you may be able to transfer your plan to your new home if you move within Reliant’s service area.

Variable-rate plans are often month-to-month contracts with no cancellation fees. Each month, the energy charge used to calculate your bill can fluctuate. This type of plan benefits customers who need the flexibility of a month-to-month term with no early cancellation fee.

Time-of-use plans are fixed-rate or variable-rate plans that offer a lower cost of electricity based on the time and/or day the electricity is being used. No electricity charge on the weekends or no charge during certain hours of the day are some of the most common types of time-of-use plans offered. If you aren't usually home during the day or do most of your high electricity consumption tasks during the weekend, you may benefit from a time-of-use plan.

Renewable energy plans are electricity plans that allow you to support renewable energy, including by matching your electricity usage with renewable energy certificates. They’re a great way to support the environment.

Depending on the plan, Reliant may offer the opportunity to receive sports memorabilia, gift cards, bill credits, airline mile credits, donations made on your behalf to charities and more. Check out available offers here.

Terms and conditions apply; click here for full details. Free year of electricity is limited to $5,000 in maximum value, available to residential customers only and requires enrollment on a Reliant electricity plan.

2 Your monthly bill will reflect your highest 2 days of usage per full week (Sunday through Saturday), up to 8 days per monthly billing period, at no charge for every billing period of 28 days or more. A week is defined as Sunday to Saturday, and a day is defined as a 24-hour period beginning at midnight through 11:59 p.m. For each monthly billing period less than 28 days, please see EFL for details. Your average price calculation will be based on your total monthly usage. Plan matches 100% of electricity usage with solar renewable energy certificates. Valid for new residential customers only. Reliant reserves the right to discontinue this offer without notice.

With this product, you are eligible to receive 3 bill credits, each of which must be utilized in a separate billing period during your term. You can apply bill credits within your online account, the Reliant app, or by contacting Reliant’s customer care team. Only one credit can be applied to any outstanding bill amount. Customers on AutoPay must redeem a bill credit up to 24 hours before the bill due date. Any unredeemed bill credits will automatically be applied during the last available bills of a customer’s term. Unused bill credits will not transfer if you switch away from the Flextra Credits plan and are not redeemable for cash.