Electricity plans in Lubbock, Texas Electricity plans in Lubbock, Texas

Electricity plans in
Lubbock, Texas

Reliant is proud to serve the Lubbock community as an electricity provider in Texas. Designed to support different home routines, we make it easier for you to power your home with dependable service, helpful account tools with a variety of electricity plans to fit your life.

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  • No hidden fees
  • Fixed-rate plans

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Electricity plans in Lubbock, Texas Electricity plans in Lubbock, Texas Electricity plans in Lubbock, Texas

Electricity plans in
Lubbock, Texas

Reliant is proud to serve the Lubbock community as an electricity provider in Texas. Designed to support different home routines, we make it easier for you to power your home with dependable service, helpful account tools with a variety of electricity plans to fit your life.

location pin

Don’t see your address? Try entering your zip code or ESID

Non-Texas residents search here

  •  Transparent Pricing
  • No hidden fees
  • Fixed-rate plans

Already a Reliant customer?  Sign in to view your account.
 

Living in Lubbock: Where West Texas communities thrive

Lubbock offers a strong sense of community and a steady pace of life in West Texas. Home to Texas Tech University, the city combines college-town energy with long‑standing local traditions, creating a place where education, agriculture and business intersect.

Many people moving to West Texas are drawn to Lubbock for its affordability, open space and close-knit neighborhoods. While the city continues to grow, it maintains a practical, down-to-earth feel that resonates with residents.

As one of the largest cities in the Texas region, Lubbock serves as a hub for surrounding communities, supporting cultural events, local businesses and everyday conveniences without losing the familiarity that defines life in the city.

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   Compare Lubbock providers

   Reliant account resources and tools

   Frequently asked questions

 

Looking for a Lubbock retail electricity provider? You’re in the right place.

Lubbock homeowners and renters have access to multiple electricity plan options. Review month-to-month plans, short- and long-term contracts and fixed-rate or variable-rate electricity plans to find an option that fits how you use electricity at home.
 

Online or in person, we're here to help

Get help choosing a plan 

Talk to one of our representatives and get help choosing the best electricity plan for your needs.

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Make a payment in person

Visit one of the many convenient locations near you to make a payment in person.

Find a retail location  ›

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Switch to another Reliant plan within the first 90 days with no termination fees.

Change your plan

Compare Lubbock electricity providers

You want to find the best plan for your lifestyle and interests. Reliant is here to help you get the electricity plan you need and provide energy efficient tips so you may be able to lower your electricity usage ⏤ and possibly your electricity bill.

Compare Reliant with other providers in your area, like TXU, Ambit, Rhythm and Gexa to see which offers the most flexible plans and innovative tools for your home.*

Electricity provider benefits
Reliant
TXU Energy
Ambit Energy
Rhythm Energy
Gexa Energy

24/7 customer support

90-day satisfaction guarantee

Seamless smart home integration

2 free days weekly + $200 in annual bill credits

Bill credit for reducing energy usage

*As of May 7, 2026.

Compare Reliant electricity plans

Lock-in pricing with a popular plan

Reliant Secure Advantage® 

Get back to basics with a straightforward plan

A plan that fits
higher‑usage homes

Reliant Get More,
Save More 12 plan

Designed for homes with higher average electricity usage

Get FREE electricity
every weekend

Reliant Truly Free Weekends plan

Zero energy charge from 8 p.m. Friday to 12 a.m. Monday

Texas Tech Red Raiders logo
Texas Tech Red Raiders logo
Texas Tech Red Raiders logo

A plan just for Red Raider fans in Lubbock

Get an electricity plan that rewards your passion
for the Red Raiders.

Learn more
Lady sitting at laptop in home office
Lady sitting at laptop in home office
Lady sitting at laptop in home office

How to find the best electricity plan in Texas

With so many options available, choosing the right plan can feel challenging. Whether you're moving, renewing or simply looking to save money, we can help you find the plan that fits your home.

View plans

Award-winning 24/7 customer service

Reliant is proud to be recognized as the 2025 Best Energy Provider in Dallas and the 2024 Houston Chronicle Best of the Best Winner. The loyalty of our customers drives us to deliver personalized electricity plans with innovative tools and 24/7 award-winning customer support, backed by the dependable service Texans have counted on for decades.

Tips for comparing providers

Searching for the best electricity plans and rates in Lubbock isn't just about price. It's about value, reliability and customer service. Keep these tips in mind when evaluating:

Father and son sitting at laptop desk
Father and son sitting at laptop desk
Father and son sitting at laptop desk
  • Compare rate structures: Check if plans have fixed rates for predictable billing or variable rates that can fluctuate
  • Evaluate contract lengths: If you rent or may move soon, a shorter contract offers more flexibility
  • Check customer service ratings: Read reviews to see how well a provider resolves issues
  • Look for valuable perks: Compare extras like free nights or free weekends to find a plan that fits your usage habits
  • Shop your current provider: When renewing, consider negotiating with your current electricity provider for a better rate or special deal

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Follow these three steps to sign up
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Join millions of Texans who've trusted us to power their homes and business

"Reliant has always followed through with what they promised. Thank you for your faithful service."
 

- Edithlyn D., Abilene, TX

Check out how we can help you save electricity and money

Looking for ways to lower your energy costs? Here's how you can save on electric bills, keep more cash in your wallet, and increase your energy savings.
 

Degrees of Difference program

Get a bill credit when you respond to electricity usage reduction requests during periods of peak electricity service demands.

Learn more ›
 

AccountAlerts

Get text messages when your daily energy usage spikes, when your projected energy bill exceeds your budget — and more.1

Learn more ›
 

Tips to lower your bill

 Check out our energy efficiency tips and tools.

Learn more ›

3 women volunteers scraping house paint
3 women volunteers scraping house paint
3 women volunteers scraping house paint

We’re proud to be part of the Lubbock community

Whether you're one of the more than 257,000 people living in the historic heart of Lubbock, Adobe Row, or LakeRidge, Reliant is proud to support communities across the region of West Texas.

We’re committed to uplifting West Texas through partnerships with local nonprofits including the West Texas Food Bank and Meals for the Elderly and Mission Agape, helping provide essential resources and support to families and individuals across the area.

We also work alongside community-focused organizations that serve Lubbock and surrounding towns, ensuring that help reaches the people who need it most.

Our Community Assistance from Reliant Energy (CARE) program partners with local social service agencies throughout West Texas to offer bill-pay assistance for eligible customers, providing an extra layer of support for those facing financial hardship.

Learn more

Resources and tips

Reliant app on a smartphone
Reliant app on a smartphone
Reliant app on a smartphone
Always in control, from anywhere

With the Reliant app, you can track usage, control your thermostat, manage your account and pay your bill — anytime, anywhere.

Learn more
Moving boxes stacked ready to move
Moving boxes stacked ready to move
Moving boxes stacked ready to move
Plan your move

Reliant has tools and services that can help make settling into your new place and managing your energy usage a little easier.

Learn more
What is electricity choice?

Lubbock is part of the Texas deregulated electricity market. That means homeowners, renters and businesses have the freedom to choose a retail electric provider that’s right for them. 

As your electricity expert, Reliant can help you make the right choice for your lifestyle — that's why over the years, millions of Texans have chosen Reliant.

Learn more about electricity choice

Frequently asked questions

Show all answers

Recognized as the 2024 Best Electricity Provider in Houston and the 2025 Best Energy Provider in Dallas, Reliant is a trusted choice for Texans looking for competitive rates and customer support you can count on. When comparing electricity plans in the Lubbock area, consider factors such as:

  • Customer service
  • Price
  • Plan length
  • Rate stability
  • Renewable options

Many Lubbock customers choose Reliant for our flexible plans, helpful digital tools and 24/7 support, but exploring multiple providers can help you find the plan that fits your energy needs best.

Reliant offers competitive electricity rates in Lubbock along with a wide selection of plans designed to fit your life. Options like flexible bill credits or free nights and weekends can help you save based on when you use energy most. With competitive pricing, helpful energy‑saving tools and exclusive customer benefits, you may find opportunities to lower your overall electricity costs.

A fixed‑rate plan keeps your energy charge the same for the length of your contract, typically 6 to 36 months. This option can appeal to Lubbock customers who want predictable monthly bills with a fixed-rate contract and added stability during market shifts.

Variable‑rate plans can change each month based on market conditions. They may start with lower rates, but prices can rise during high‑demand times like the summer or winter.

Learn more about fixed- vs. variable-rate electricity plans in Texas.

Provider fees are often included in your monthly electricity bill in Lubbock. Understanding these charges can help you choose a plan with true long‑term value. Look for:

  • Base charges: Some plans include daily or monthly fees just for having service, regardless of how much electricity you use.
  • Delivery fees: Advertised rates don’t always cover transmission and distribution costs. Be sure to confirm whether these fees are included to avoid surprise charges.
  • Early termination fees: You can be charged a fee for ending your contract early, especially if you're on a long-term plan. 
  • Usage threshold charges: Certain plans offer low rates, but only if your usage falls within specific limits. Go over or under, and you could be charged a higher rate.
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Terms, conditions and other restrictions

1 Customers must have already opted in to receive alerts via text from the Contact Preferences page on the Account Management dashboard. Available only to customers with a smart meter. Message and data rates may apply. For Terms and Conditions, go to reliant.com/etrm.

 

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Select from 3 of our most popular plans for your zipcode
2 days free per week
100% solar

Reliant Flextra Credits 24 plan

Get your 2 highest-use days a week FREE + $200 in bonus bill credits for extra savings.

Fixed rate
Price protection

Reliant Secure Advantage 24 plan

Straightfoward plan with a locked-in energy charge.

For renters
Popular in your area

Reliant Apartment 12 plan

Designed exclusively for smaller spaces.

Term
2 Months
Rate
Fixed

Pricing Details

USAGE
AVG PRICE / KWH
500 kWh
1,000 kWh
2,000 kWh

Early cancellation fee

Plan Features
Product

Pricing Details

USAGE
AVG PRICE / KWH
500 kWh
1,000 kWh
2,000 kWh

Early cancellation fee

Documents & Legal
Electricity Face Label
Terms of Service
Customer Rights
Prepaid Disclosure
*Average Price per kWh assumes noted usage per month and specific LP&L Delivery Charges (i.e., Residential Service or Residential Distributed Renewable Generation Service). For additional information regarding plan pricing and other terms, please see the Electricity Facts Label, on the Plan Details page. Price shown is for new customers only.