Electricity plans in
Midland, Texas
Whether you’re a newcomer to town or a long-time member of the community, Reliant is here to help you find the right energy plan and electricity prices for your needs. We’re proud to help power Midland households as one of the leading retail electricity service providers in West Texas.
Already a Reliant customer? Sign in to view your account.
Electricity plans in
Midland, Texas
Whether you’re a newcomer to town or a long-time member of the community, Reliant is here to help you find the right energy plan and electricity prices for your needs. We’re proud to help power Midland households as one of the leading retail electricity service providers in West Texas.
Already a Reliant customer? Sign in to view your account.
The food is fabulous — so is the high school football — and there is always something to do in this West Texas town. Take in a trip to the farmer’s market, the planetarium, a mariachi concert, lawn concerts, a family fiesta or attend a Midland RockHounds baseball game. There’s also golfing, cycling, a red-dirt track motocross park, a skatepark, a BMX track, monster truck shows, rodeos and equestrian competitions.
Midland has plenty of wide-open spaces and natural beauty, including 1,172 acres of parkland. It’s also near some magnificent state and national parks including Big Bend National Park and Guadalupe Mountains National Park.
Midland began as a ranching region and cattle shipping center — and the discovery of oil in the Permian Basin transformed Midland into one of the most important oil centers in the country. Today, Midland is a fast-growing city with a population of over 142,000 that shows no signs of slowing down.
Find the best electricity plan for your Midland household. Explore our fixed-rate and variable-rate energy plans, month-to-month options, long-term contracts, short-term contracts and renewable options.
Switch to another Reliant plan within the first 90 days with no termination fees
Compare Reliant with other providers in your area, like TXU, Ambit, Rhythm and Gexa to see which offers the most flexible plans and innovative tools for your home.*
Electricity provider benefits |
Reliant |
TXU Energy |
Ambit Energy |
Rhythm Energy |
Gexa Energy |
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$200 in annual bill credits + 2 free days weekly with Flextra credits |
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Bill credit for using less energy with the Degrees of Difference program |
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 4.9 (20K reviews) |
2.5 (1.5K reviews) |
1.3 (397 reviews) |
Does not offer app | 4.6 (11K reviews) |
*As of September 17, 2026.
Choose FREE electricity days
Enjoy $200 in annual bill credits, plus 2 free electricity days every week2
Get 50% off your energy charge in summer and winter
Cut your summer and winter energy charges in half
Lock in pricing with a popular plan
Get back to basics with a straightforward plan
With so many options available, choosing the right electricity plan can feel challenging. Whether you're moving, renewing or simply looking to save money, we can help you find the plan that fits your home.
Midland combines strong earning potential with a lower-than-average cost of living. Average home prices in Midland are around $365,000, while overall living costs remain approximately 3.3% below the national average. Known for its energy-driven economy and growing presence in industries like logistics and aerospace, Midland offers career opportunities alongside a welcoming West Texas lifestyle.
Explore Reliant programs and tips that can help you lower your energy costs.
Track your energy usage, get personalized insights and set alerts to help you stay informed about your energy use. The Reliant mobile app offers tools and resources designed to help you better understand your energy habits, making it easier to manage your usage and make smarter energy decisions.
Founded in 1884 as a train depot on the Texas and Pacific Railway, Midland has seen impressive growth over the last few years. It’s been called “America’s ultimate boomtown,” and is one of the fastest-growing cities in Texas. In recent years, it’s boasted the highest per-capita income in the nation, and the wealth of world-class cultural attractions in Midland reflect its success.
Reliant is proud to bring positive energy, working to cultivate the communities where our customers live and work. We partner with more than 150 charities and organizations across Texas, including the West Texas region. In West Texas, we partner with the West Texas State Fair and Rodeo, and the San Angelo Stock Show and Rodeo.
In the Midland area, we’re honored to help support the Midland Chamber of Commerce and the Midland RockHounds, the AA affiliate of the Oakland Athletics.
We also partner with EarthShare of Texas, a 501(c)3 non-profit foundation that represents and supports America’s most respected environmental and conservation groups, including 38 local and statewide organizations.
In addition, the Community Assistance from Reliant Energy (CARE) program works with nonprofit social service agencies in the area to provide extra funds to Reliant customers who qualify for assistance with their electricity bills.
Looking for renewable energy in Midland and ways to make your home smarter? We’ve got you covered.
See how we convert the sun's rays into power for your home to use. We can connect you to a wide range of solar products and offer renewable energy plans — including the Reliant Solar Payback Plus plan and the Reliant 100% Solar plan.
Midland is part of the Texas deregulated electricity market. That means homeowners, renters and businesses have the freedom to choose a retail electric provider that’s right for them. As your electricity expert, Reliant can help you make the right choice for your lifestyle — and since 2001, millions of Texans have chosen Reliant.
The best provider is the one that offers the right combination of price, plan options and customer support for your household. As you compare providers in Midland, consider the rate at your typical usage, contract terms, available account tools and the kind of help you can expect after signing up.
That depends on the plan and how much electricity you use each month. A low advertised rate may look appealing, but it won’t always result in the lowest bill. Check the Electricity Facts Label to see how each plan is priced at different usage levels and whether additional charges apply.
With a fixed-rate plan, your energy charge stays the same for the length of your contract. Your total bill can still change based on how much electricity you use, delivery charges and other fees, but the energy charge itself remains consistent. A variable-rate plan offers more flexibility, although the energy charge may change from one month to the next.
Learn more about fixed- vs. variable-rate electricity plans in Texas.
Depending on the plan, your bill may include a base charge, fees tied to certain usage levels, delivery charges from your local utility and an early termination fee. You can find these details in the Electricity Facts Label and other plan documents before you enroll in a plan.
Electricity prices change, so there isn’t a particular day or season that guarantees the best rate. If your current contract is expiring or you’re moving to a new home, give yourself time to compare plans. That way, you can weigh the price, contract length and plan features without having to make a last-minute decision.
As consumers become more environmentally conscious, renewable energy plans are becoming an increasingly popular choice. These plans rely on renewable sources, such as wind and solar, to help you reduce your carbon footprint. Renewable plans often match your electricity usage with renewable energy credits (RECs), which support clean energy production.
1 Apple App Store ratings and review counts reflect data available as of September 17, 2026, and may change over time.
2 Your monthly bill will reflect your highest 2 days of usage per full week (Sunday through Saturday), up to 8 days per monthly billing period, at no charge for every billing period of 28 days or more. A week is defined as Sunday to Saturday, and a day is defined as a 24-hour period beginning at midnight through 11:59 p.m. For each monthly billing period less than 28 days, please see EFL for details. Your average price calculation will be based on your total monthly usage. Valid for new residential customers only. Reliant reserves the right to discontinue this offer without notice. With this product, you are eligible to receive 3 bill credits, each of which must be utilized in a separate billing period during your term. You can apply bill credits within your online account, the Reliant app or by contacting the Reliant customer care team. Only one credit can be applied to any outstanding bill amount. Customers on AutoPay must redeem a bill credit at least 24 hours before the bill due date. Any unredeemed bill credits will automatically be applied during the last available bills of a customer’s term. Unused bill credits will not transfer if you switch away from the Flextra Credits plan and are not redeemable for cash.
3 Customers must have already opted in to receive alerts via text from the Contact Preferences page on the Account Management dashboard. Available only to customers with a smart meter. Message and data rates may apply. For Terms and Conditions, go to reliant.com/etrm.
