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We’re bringing electricity choices to Midland

father carrying his son on his back

Nicknamed “The Tall City,” Midland is located halfway between Dallas and El Paso and is not only rich in oil, it’s rich in world-class attractions – including a performing arts center, symphony and chorale, ballet, museums and art galleries.

The food is fabulous—so is the high school football—and there is always something to do in this West Texas town. Take in a trip to the farmer’s market, the planetarium, a mariachi concert, lawn concerts, a family fiesta, or attend a Midland RockHounds baseball game. There’s also golfing, cycling, a red-dirt track motocross park, a skatepark, a BMX track, monster truck shows, rodeos, and equestrian competitions.

Midland has plenty of wide-open spaces and natural beauty, including 1,172 acres of parkland. It’s also near some magnificent state and national parks including Big Bend National Park and Guadalupe Mountains National Park.

Midland began as a ranching region and cattle shipping center—and the discovery of oil in the Permian Basin transformed Midland into one of the most important oil centers in the country. Today, Midland is a fast-growing city with a population of over 142,000 that shows no signs of slowing down.

Whether you’re a newcomer to town or a long-time member of the community, Reliant Energy is here to help you find the right energy plan and electricity prices for your needs. We’re proud to help power Midland households as one of the leading retail electric service providers in West Texas.

Midland Energy Offer

Nest Thermostat banner

Google Nest Learning ThermostatTM with the Reliant Learn & ConserveSM plan

Get a Google Nest Learning Thermostat, a $249 value, with the Reliant Learn & Conserve 24 plan.1 Get a fixed price on your electric plan for 24 months,2 and save up to 15% on cooling costs.3

This Learning Thermostat, available at no extra cost, automatically learns what temperatures you prefer and adjusts itself, saving you energy.

Google Nest Learning ThermostatTM with the Reliant Learn & ConserveSM plan

Nest Thermostat banner

Get a Google Nest Learning Thermostat, a $249 value, with the Reliant Learn & Conserve 24 plan.1 Get a fixed price on your electric plan for 24 months,2 and save up to 15% on cooling costs.3

This Learning Thermostat, available at no extra cost, automatically learns what temperatures you prefer and adjusts itself, saving you energy.

Looking for a Midland retail electricity provider? You’ve come to the right place.

In “The Tall City,” your electricity choices are endless! Find the best electricity plan for your Midland household. Search our month-to-month energy plans, long-term contracts, short-term contracts, fixed and variable electric plans, or choose from our plans that allow you to pre-pay for electricity.

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Get help choosing a plan

Talk to one of our representatives and get help choosing the best electricity plan for your needs.

Make a payment in person

Visit one of the many convenient locations near you to make a payment in person.

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Join over 1 million Texans who’ve chosen Reliant

"It is affordable and it offers level billing which means a lot since I am on a fixed income."

Violet Lynch

"It is affordable and it offers level billing which means a lot since I am on a fixed income."

Violet Lynch

"Top retail electricity provider in the state for the second year in a row"
–Texas Electricity Ratings

Manage your electricity usage

Looking for ways to manage your electric usage in Midland and make your home smarter? We’ve got you covered.

Sun rays beaming through grass

Explore renewable solar solutions

See how we convert the sun's rays into power for your Midland home to use. We offer a wide range of solar products and renewable energy plans—including the Reliant Simple Solar Sell Back plan, the Reliant 100% Solar 12 plan, and the Reliant Local Solar plan.

Learn more ›

Google Nest Mini, Google Nest Learning thermostat, Google Nest Hub, Google Home

Raise your home’s IQ

Reliant customers can enjoy exclusive discounts on Google Nest products and smart thermostats. Plus, Google Nest devices work seamlessly with your Reliant account.

Learn more ›

Shop for Midland energy plans near you

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Compare Midland electricity providers

You want to find the best energy plan for your lifestyle and interests. Reliant is here to help you get the electricity plan you need and provide energy-efficient tips so you may be able to lower your electricity consumption (and electricity bill).

See how Reliant stacks up. Compare Midland electricity prices, energy services and plan features.

Reliant employees volunteering in their community

We’re proud to be part of the Midland community

Reliant employees volunteering in their community

Founded in 1884 as a train depot on the Texas and Pacific Railway, Midland has seen impressive growth over the last few years. It’s been called “America’s ultimate boomtown,” and is one of the fastest-growing cities in Texas. In recent years, it’s boasted the highest per-capita income in the nation, and the wealth of world-class cultural attractions in Midland reflect its success.

Reliant is proud to bring positive energy, working to cultivate the communities where our customers live and work. We partner with more than 150 charities and organizations across Texas, including the West Texas region. In West Texas, we partner with the West Texas State Fair and Rodeo, and the San Angelo Stock Show and Rodeo.

In the Midland area, we’re honored to help support the Midland Chamber of Commerce and the Midland RockHounds, the AA affiliate of the Oakland Athletics.

We also partner with Earth Share of Texas, a 501(c)3 non-profit foundation that represents and supports America’s most respected environmental and conservation groups, including 38 local and statewide organizations.

In addition, the Community Assistance from Reliant Energy (CARE) program works with nonprofit social service agencies in the area to provide extra funds to Reliant customers who qualify for assistance with their electricity bills.

Check out how we can help you save electricity and money

Looking for ways to lower your electric bill? Here’s how you can keep more cash in your wallet, and increase your energy savings.

Degrees of Difference Program
Degrees of Difference Program

Get a bill credit when you respond to electricity usage reduction requests during periods of peak electric service demands. Learn more ›

Manage your energy usage
Manage your energy usage

Get text messages when your daily energy usage spikes by 25%, when your projected energy bill exceeds your budget—and more. Learn more ›

Get tips to lower your electric bill
Get tips to lower your electric bill

Looking for ways to lower your electricity bills? Check out our energy-efficiency tips and tools. Learn more ›

Terms, conditions and other restrictions

Google Nest Learning Thermostat and Google Nest products are trademarks of Google LLC.

1Enrollment in this plan provides one Google Nest Learning Thermostat per household and requires a residential service address with areas served by Reliant. Your Google Nest Learning Thermostat will ship to your service address within one week after your next full payment has been credited to your account, provided you remain enrolled on this plan. Reliant reserves the right to discontinue this program without notice. Thermostat compatible with most HVAC systems. Check the compatibility of your system at nest.com/works/reliant before purchasing.

2Changes in law or regulatory charges allowed by the Public Utility Commission of Texas will impact your price.

3Based on independent studies by Energy Trust of Oregon and Vectren (https://nest.com/downloads/press/documents/energy-savings-white-paper.pdf)

Remote control and mobile notifications require working internet and Wi-Fi.

A limited warranty is only provided by Google, and except for that limited warranty, Reliant and Google make no warranties.

Reliant is not affiliated with Google or the products and services it markets.

©2020 Reliant Energy Retail Holdings, LLC. All rights reserved | PUCT Certificate #10007.