Electricity market in Lubbock, Texas
Electricity market in Lubbock, Texas
Electricity market in Lubbock, Texas

Electricity market in Lubbock, Texas

Reliant Energy is looking forward to serving a deregulated electricity market in parts of Lubbock

Electricity market in Lubbock, Texas
Electricity market in Lubbock, Texas

Electricity market in Lubbock, Texas

Reliant Energy is looking forward to serving a deregulated electricity market in parts of Lubbock

What is deregulation?


Areas of Lubbock will soon be part of the Texas deregulated electricity market. That means homeowners, renters and businesses will have the freedom to choose a retail electricity provider that’s right for them. Certain electricity consumers in Lubbock will soon be able to choose their retail electricity provider. We are here to help you understand what this means for you. As your electricity expert, Reliant can help you make the right choice for your lifestyle — and since 2001, millions of Texans have chosen Reliant. 


Benefits of deregulated electricity market

  • Choice in retail electricity provider
  • Competitive pricing
  • Flexibility to choose from personalized plan options
Reliant's Hugo proud partner of Texas Tech Athletics
Reliant's Hugo proud partner of Texas Tech Athletics
Reliant's Hugo proud partner of Texas Tech Athletics
Texas before and after deregulation
Texas before and after deregulation
Texas before and after deregulation

Making the switch

Electricity consumers can shop from a variety of plans to find the right one for their needs. Texas Retail Electricity Providers (REPs) are responsible for selling electricity and providing bills to customers.

If you choose to switch to Reliant when Lubbock’s electricity market becomes deregulated, we’ll make the transition seamless. Your electricity will continue to flow without interruption, plus, you’ll get competitive pricing, innovative product offerings and helpful customer service.

Texas regulated deregulated electricity markets
Texas regulated deregulated electricity markets
Texas regulated deregulated electricity markets
Stay informed and get future updates on Lubbock deregulation

Join millions of Texans who've trusted us to power their homes and businesses

"Low price electrical plan per KW. My monthly bill was cut in half making it really affordable."
 

- Derrick W.


Benefits of being a Reliant customer

Why is Reliant the right choice for you? Reliant has been servicing customers since the beginning of Texas deregulation, helping customers power their homes and businesses and increase their energy savings.

Competitive plans

Reliant offers competitive month-to-month and long-term plans that will help you feel confident in your choice. Plus, Reliant has energy plans that fit into your budget and lifestyle.

Fixed-rate plans

Reliant is a Texas-based energy provider with both fixed-rate and variable-rate energy plans. We recommend signing up on a fixed-rate plan because your electricity cost can more easily be predicted and may help you secure a lower rate.

Average Billing

Smooth out your high summer and winter bills with Average Billing. It takes away the surprise of seasonal highs because your monthly bill will be based on a rolling 12-month average usage, making it easier to fit your electricity bill into your budget.

Energy-saving tips

Count on Reliant for energy-saving and conservation tips that can help you stay in control of your electricity usage. Use this guide to learn more about ways to lower your bill and make the most of your home's appliances.

Payment assistance

If you are a Reliant customer and need help paying your electricity bill, contact Reliant 24/7 or check out our assistance options to learn about our CARE program, payment extensions and more.

Award-winning electricity provider

Reliant is recognized as a customer excellence and innovation leader. Our awards and recognition show how committed we are toward improving your experience.


Reliant active in Lubbock community
Reliant active in Lubbock community
Reliant active in Lubbock community

We're proud to be part of the Lubbock community

Since 2017, Reliant has been an active member of the Lubbock Chamber of Commerce. Plus, we are the proud partner of Texas Tech Athletics.

Our donation and volunteer efforts also provide meals to West Texas families. In 2021, we made a $5,000 donation to the South Plains Food Bank (that supports the 20-county region in and around Lubbock) in support of Winter Storm Uri relief efforts. And in 2022, Reliant committed $50,000 to the same food bank to support other important programs for children and families in and around Lubbock.

We’re happy to be a part of your community, and we welcome you to be a part of ours. We’re honored to begin serving Lubbock and excited to do our part to meet the community’s needs.

Member since 2017

Cornerstone member since 2022

Proud partner of Texas Tech Athletics

Corporate contributor 2022

Stay informed and get future updates on Lubbock deregulation

Meaningful innovation

See how Reliant helps customers manage their electricity service and make their homes smarter.

Explore solar solutions

See how we convert the sun's rays into power for your home to use. We offer a wide range of solar products and renewable energy plans — including the Reliant Solar Payback Plus plan and the Reliant 100% Solar plan.

Learn more

Raise your home's IQ

Reliant customers can enjoy exclusive discounts on Google Nest products and smart thermostats. Plus, Nest devices work seamlessly with your Reliant account.

Learn more

Resources and tips

Always in control, from anywhere

With the Reliant app, you can track usage, control your Nest thermostat, manage your account and pay your bill — anytime, anywhere.


Plan your move

Reliant has tools and services that can help make settling into your new place and managing your energy usage a little easier.

FAQs

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Lubbock Power & Light will be responsible for the transportation and delivery of electricity to your home or business, as well as the maintenance of electrical equipment, including the meter, electricity wires and poles. You can contact them to report an outage, a fallen pole or wire, or a problem with your meter.

Your REP is a company that you purchase electricity from by choosing an electricity plan. REPs provide electricity billing and customer service, as well as process payments. You can contact your REP to set up or connect your electricity service, transfer your electricity service or get answers to billing questions.

Once Lubbock is deregulated, homeowners, renters and businesses in Lubbock will be able to shop and choose the REP and electricity plan of their choice rather than having to use a designated company.

With a fixed-rate electricity plan, the energy charge you pay for electricity remains the same each month during the term of the plan. The price can only change to reflect actual changes in utility charges, changes to the Electric Reliability Council of Texas or Texas Regional Entity administrative fees charged to loads, or changes resulting from federal, state or local laws or regulatory actions that impose new or modified fees or costs. These types of plans involve contracts that typically last anywhere from three to 36 months. They’re great for both homeowners and renters since you may be able to transfer your plan to your new home if you move within Reliant’s service area.

Variable-rate plans are often month-to-month contracts with no cancellation fees. Each month, the energy charge used to calculate your bill can fluctuate. This type of plan benefits customers who need the flexibility of a month-to-month term with no early cancellation fee.

Time-of-use plans are fixed-rate or variable-rate plans that offer a lower cost of electricity based on the time and/or day the electricity is being used. No electricity charge on the weekends or no charge during certain hours of the day are some of the most common types of time-of-use plans offered. If you aren't usually home during the day or do most of your high electricity consumption tasks during the weekend, you may benefit from a time-of-use plan.

Renewable energy plans are electricity plans that allow you to support renewable energy, including by matching your electricity usage with renewable energy certificates. They’re a great way to support the environment.

Depending on the plan, Reliant may offer the opportunity to receive sports memorabilia, gift cards, bill credits, airline mile credits, donations made on your behalf to charities and more. Check out available offers here.

Lubbock will officially become deregulated in October 2023. Customers will be able to shop for providers from August to mid-September 2023. If you have not chosen a retail electricity provider by then, you will be sent to a default provider.

Google Nest and Google Nest Thermostat are trademarks of Google, LLC.

Reliant is not affiliated with Google or the products and services it markets. A limited warranty is only provided by Google, and except for that limited warranty, Reliant and Google make no warranties. Mobile notifications require working internet and Wi-Fi.