Lubbock Power & Light announced that starting on Friday, January 5, 2024, you'll be able to select an electricity provider of your choice.

Reliant Energy is coming to Lubbock
Reliant Energy is coming to Lubbock
Reliant Energy is coming to Lubbock

Reliant Energy is coming to Lubbock

Learn more about how we can make the transition to electricity choice easy.

Reliant Energy is coming to Lubbock
Reliant Energy is coming to Lubbock

Reliant Energy is coming to Lubbock

Learn more about how we can make the transition to electricity choice easy.

Reliant has proudly powered millions of customers across our home state for decades. We're the electricity provider Texans trust.

Count on us for flexible electricity plans, innovative efficiency tools and renewable energy solutions tailored to meet your needs. We’re passionate about giving back to the communities in which we live and work and are committed to simplifying and enhancing the way you power your home or business. While other providers may come and go, Reliant is here for the long haul.

Proud to be part of the Lubbock community

For years, Reliant has been an active supporter of many Lubbock organizations. We've been an active member of the Lubbock Chamber of Commerce. Plus, we are a proud partner of Texas Tech Athletics.

Our commitment to our community is as strong as our Texas roots. Our donation and volunteer efforts to the South Plains Food Bank and other community partners provide support to families in and around Lubbock. 

We're happy to be a part of your community, and we welcome you to be a part of ours. 

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Member since 2017

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Cornerstone member

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Proud partner of Texas Tech Athletics

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Corporate contributor

March of Dimes logo

2023 Superhero Sprint sponsor

Lubbock ISD logo

Project sponsor

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Live event sponsor

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Scholarship sponsor

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Picnic in the Park Sponsor

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Beat the Heat sponsor

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We can help make the decision easy

Choose Reliant, the electricity company Texans trust starting on January 5, 2024. We’ll make the transition from Lubbock Power & Light to us as smooth as possible, with no interruptions to electricity.

Making the switch

With electricity choice beginning January 5, 2024, customers can shop from a variety of plans to find the right one for their budget and lifestyle. If you choose Reliant as your electricity provider, we'll make the transition from Lubbock Power & Light seamless. You won't experience any disruptions in service, plus you'll enjoy competitive pricing, exclusive offers and award-winning 24/7 customer service. 

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Stay informed about Lubbock electricity choice.
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Join millions of Texans who've trusted us to power their homes and businesses

"Reliant has always followed through with what they promised. Thank you for your faithful service."

- Edithlyn D., Abilene, TX

We have a wide range of electricity plans for every lifestyle and budget

Learn more about each type of electricity plan you can get with Reliant, so you can choose the one that’s best for you.

Compare electricity plans

What is electricity choice?

Areas of Lubbock will soon be part of the Texas deregulated electricity market. That means homeowners, renters and businesses will have the freedom to choose a retail electric provider that’s right for them. We are here to help you understand what this means for you. As your electricity expert, Reliant can help you make the right choice for your lifestyle — and since 2001, millions of Texans have chosen Reliant. 

Learn more about electricity choice


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Lubbock will become deregulated on March 4, 2024. Starting January 5, 2024, Lubbock Power & Light customers able to select an electricity provider of your choice.

Lubbock Power & Light will be responsible for the transportation and delivery of electricity to your home or business, as well as the maintenance of electrical equipment, including the meter, electricity wires and poles. You can contact them to report an outage, a fallen pole or wire, or a problem with your meter.

Your REP is the company that you purchase electricity from by choosing an electricity plan. REPs provide electricity billing and customer service, as well as process payments. You can contact your REP to set up or connect your electricity service, transfer your electricity service or get answers to billing questions.

Once Lubbock is deregulated, homeowners, renters and businesses in Lubbock will be able to shop and choose the REP and electricity plan of their choice rather than having to use a designated company.

With a fixed-rate electricity plan, the energy charge you pay for electricity remains the same each month during the term of the plan. The price can only change to reflect actual changes in utility charges, changes to the Electric Reliability Council of Texas or Texas Regional Entity administrative fees charged to loads, or changes resulting from federal, state or local laws or regulatory actions that impose new or modified fees or costs. These types of plans involve contracts that typically last anywhere from three to 36 months. They’re great for both homeowners and renters since you may be able to transfer your plan to your new home if you move within Reliant’s service area.

Variable-rate plans are often month-to-month contracts with no cancellation fees. Each month, the energy charge used to calculate your bill can fluctuate. This type of plan benefits customers who need the flexibility of a month-to-month term with no early cancellation fee.

Time-of-use plans are fixed-rate or variable-rate plans that offer a lower cost of electricity based on the time and/or day the electricity is being used. No electricity charge on the weekends or no charge during certain hours of the day are some of the most common types of time-of-use plans offered. If you aren't usually home during the day or do most of your high electricity consumption tasks during the weekend, you may benefit from a time-of-use plan.

Renewable energy plans are electricity plans that allow you to support renewable energy, including by matching your electricity usage with renewable energy certificates. They’re a great way to support the environment.

Depending on the plan, Reliant may offer the opportunity to receive sports memorabilia, gift cards, bill credits, airline mile credits, donations made on your behalf to charities and more. Check out available offers here.