Welcome, new Lubbock customers! If you were assigned to us by LP&L, your transition to Reliant starts here. Explore your account tools and exclusive customer benefits now.

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Select from 3 of our most popular plans for your zipcode
2 days free per week

Reliant Flextra Credits 24 plan

Get your 2 highest-use days a week FREE + $200 in bonus bill credits for extra savings.

Fixed rate

Reliant Secure Advantage 24 plan

Straightfoward plan with a locked-in energy charge.

For renters

Reliant Apartment 12 plan

Designed exclusively for smaller spaces.

2 Months

Pricing Details

500 kWh
1,000 kWh
2,000 kWh

Early cancellation fee

Plan Features

Pricing Details

500 kWh
1,000 kWh
2,000 kWh

Early cancellation fee

*Average Price per kWh assumes noted usage per month and specific LP&L Delivery Charges (i.e., Residential Service or Residential Distributed Renewable Generation Service). For additional information regarding plan pricing and other terms, please see the Electricity Facts Label, on the Plan Details page. Price shown is for new customers only.
Choose Reliant to be your new electricity provider
Choose Reliant to be your new electricity provider
Choose Reliant to be your new electricity provider

Choose Reliant to be your new electricity provider

Reliant has electricity plans for every lifestyle and budget. Explore our plans by entering your ZIP code below.

Enter a Valid Zip Code
ZIP code required
Choose Reliant to be your new electricity provider
Choose Reliant to be your new electricity provider

Choose Reliant to be your new electricity provider

Reliant has electricity plans for every lifestyle and budget. Explore our plans by entering your ZIP code below.

Enter a Valid Zip Code
ZIP code required

Reliant has proudly powered millions of customers across our home state for decades. We're the electricity provider Texans trust.

Count on us for flexible electricity plans, account management tools and renewable energy solutions tailored to meet your needs. We’re passionate about giving back to the communities in which we live and work, and we are committed to simplifying and enhancing the way you power your home or business. While other providers may come and go, Reliant is here for the long haul.

Making the choice

On January 5, 2024, Lubbock gained the power of choice in electricity providers. If you haven't made your decision yet, explore the many options Reliant provides. There's something available for every lifestyle and budget.

Choose your provider and plan

Lubbock has choice in electricity providers, and that means you can now find the Reliant plan that works best for you. We have a variety of options to fit your budget and lifestyle.

Service begins with Reliant

When you choose Reliant as your provider, your service will switch over on your start date, and you’ll be able to enjoy all the benefits that come with being a Reliant customer.

Enjoy your electricity service

Reliant means Texas-sized strength and stability alongside award-winning 24/7 customer service. When you enroll with us, you can download the Reliant app, giving you the ability to see your electricity usage up close and manage your account.

Reliant offers plans for every lifestyle and budget.

Get a plan featuring free nights, renewable energy or even one with perks for Texas Tech fans.

Enter a Valid Zip Code
ZIP code required

The Flextra Credits plan from Reliant means free electricity days every week

2 free electricity days a week
Your 2 highest-use days are free every week. We calculate your electricity usage, so you get free electricity automatically.1

$200 in bonus bill credits
Use them one and a time during the months you choose. That's one $100 bill credit and two $50 credits over the length of yoru term.1

Sign up now

Join millions of Texans who've trusted us to power their homes and businesses

"Reliant has always followed through with what they promised. Thank you for your faithful service."

- Edithlyn D., Abilene, TX

Proud to be part of the Lubbock community

For years, Reliant has been an active supporter of many Lubbock organizations. We've been an active member of the Lubbock Chamber of Commerce. Plus, we are a proud partner of Texas Tech Athletics.

Our commitment to our community is as strong as our Texas roots. Our donation and volunteer efforts to the South Plains Food Bank and other community partners provide support to families in and around Lubbock. 

We're happy to be a part of your community, and we welcome you to be a part of ours. 

lubbock chamber of commerce logo

Member since 2017

south plains food bank logo

Cornerstone member

texas tech logo

Proud partner of Texas Tech Athletics

los hermanos familia logo

Corporate contributor

March of Dimes logo

2023 Superhero Sprint sponsor

Lubbock ISD logo

Project sponsor

magic 106.5 logo

Live event sponsor

100 black men of america logo

Scholarship sponsor

fourth on broadway logo

Picnic in the Park sponsor

salvation army logo

Beat the Heat sponsor

What is electricity choice?

Now that areas of Lubbock are part of the Texas deregulated electricity market, homeowners, renters and businesses have the freedom to choose a retail electricity provider that’s right for them. As your electricity expert, Reliant can help you make the right choice for your lifestyle. Find out why millions of Texans have chosen Reliant. 

Learn more about electricity choice


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Lubbock will become deregulated on March 4, 2024. Starting January 5, 2024, Lubbock Power & Light customers are able to select an electricity provider of their choice.

Lubbock Power & Light will be responsible for the transportation and delivery of electricity to your home or business, as well as the maintenance of electrical equipment, including the meter, electricity wires and poles. You can contact them to report an outage, a fallen pole or wire, or a problem with your meter.

Your REP is the company that you purchase electricity from by choosing an electricity plan. REPs provide electricity billing and customer service, as well as process payments. You can contact your REP to set up or connect your electricity service, transfer your electricity service or get answers to billing questions.

Once Lubbock is deregulated, homeowners, renters and businesses in Lubbock will be able to shop and choose the REP and electricity plan of their choice rather than having to use a designated company.

With a fixed-rate electricity plan, the energy charge you pay for electricity remains the same each month during the term of the plan. The price can only change to reflect actual changes in utility charges, changes to the Electric Reliability Council of Texas or Texas Regional Entity administrative fees charged to loads, or changes resulting from federal, state or local laws or regulatory actions that impose new or modified fees or costs. These types of plans involve contracts that typically last anywhere from three to 36 months. They’re great for both homeowners and renters since you may be able to transfer your plan to your new home if you move within Reliant’s service area.

Variable-rate plans are often month-to-month contracts with no cancellation fees. Each month, the energy charge used to calculate your bill can fluctuate. This type of plan benefits customers who need the flexibility of a month-to-month term with no early cancellation fee.

Time-of-use plans are fixed-rate or variable-rate plans that offer a lower cost of electricity based on the time and/or day the electricity is being used. No electricity charge on the weekends or no charge during certain hours of the day are some of the most common types of time-of-use plans offered. If you aren't usually home during the day or do most of your high electricity consumption tasks during the weekend, you may benefit from a time-of-use plan.

Renewable energy plans are electricity plans that allow you to support renewable energy, including by matching your electricity usage with renewable energy certificates. They’re a great way to support the environment.

Depending on the plan, Reliant may offer the opportunity to receive sports memorabilia, gift cards, bill credits, airline mile credits, donations made on your behalf to charities and more. Check out available offers here.

1 Your monthly bill will reflect your highest 2 days of usage per full week (Sunday through Saturday), up to 8 days per monthly billing period, at no charge for every billing period of 28 days or more. A week is defined as Sunday to Saturday, and a day is defined as a 24-hour period beginning at midnight through 11:59 p.m. For each monthly billing period less than 28 days, please see product’s Electricity Facts Label for details. Your average price calculation will be based on your average monthly usage. This plan matches 100% of electricity usage with solar renewable energy certificates. Reliant reserves the right to discontinue this offer without notice.

With the 24-month Flextra Credits plan, you are eligible to receive three bill credits (one $100 credit and two $50 credits), each of which must be utilized in a separate billing period during your term. You can apply bill credits within your online account, in the Reliant app, or by contacting Reliant’s customer care team. Only one credit can be applied to any outstanding bill amount. Customers on AutoPay must redeem a bill credit up to 24 hours before the bill due date. Any unredeemed bill credits will automatically be applied during the last available bills of a customer’s term. Unused bill credits will not transfer if you switch away from the Flextra Credits plan and are not redeemable for cash.