If you’re currently without power due to the recent severe weather or have a downed power line, you can check the status of the outage or report it to your utility company here

Welcome back! Pick up where you left off.

Confirm your plan and zipcode
Select from 3 of our most popular plans for your zipcode
2 days free per week

Reliant Flextra Credits 24 plan

Get your 2 highest-use days a week FREE + $200 in bonus bill credits for extra savings.

Fixed rate

Reliant Secure Advantage 24 plan

Straightfoward plan with a locked-in energy charge.

For renters

Reliant Apartment 12 plan

Designed exclusively for smaller spaces.

2 Months

Pricing Details

500 kWh
1,000 kWh
2,000 kWh

Early cancellation fee

Plan Features

Pricing Details

500 kWh
1,000 kWh
2,000 kWh

Early cancellation fee

*Average Price per kWh assumes noted usage per month and specific LP&L Delivery Charges (i.e., Residential Service or Residential Distributed Renewable Generation Service). For additional information regarding plan pricing and other terms, please see the Electricity Facts Label, on the Plan Details page. Price shown is for new customers only.
Understanding deregulated energy in Texas
Understanding deregulated energy in Texas
Understanding deregulated energy in Texas

Understanding deregulated energy in Texas

Understanding deregulated energy in Texas
Understanding deregulated energy in Texas

Understanding deregulated energy in Texas

What is energy deregulation?

In most of Texas, the electricity industry is deregulated, which means you can purchase electricity from a retail electric provider of your choice.

In contrast, the remaining areas of Texas have a regulated electricity industry, where electricity is delivered to homes and businesses by a single utility company, without the power of choice.

Thanks to deregulation, the electricity industry is open to competition. This means you can shop for plans, compare prices and choose the retail electricity provider (REP) that best fits your needs.

What happens when electricity becomes deregulated?  

Choose an electricity provider with Texas-sized power and stability.
Signing up is easy. Enter your ZIP code to get started.
Enter a Valid Zip Code
ZIP code required
Power of choice

Deregulated energy markets allow you to select your energy provider, giving you the power of choice when it comes to who provides your electricity service. This is an important factor when considering which retail electric provider will best fit your specific needs. Electricity rates, contract plans and customer service can all vary depending on the energy provider. Thanks to electricity choice in deregulated markets, customers can tailor their electricity choices to best meet their budget and lifestyle.

History of deregulation in Texas

In the early 2000s, Texas became the first state in the country to deregulate its electricity market. Since then, more than 20 million electricity customers have chosen their electricity provider. Giving Texans the option to choose their electricity provider has led to competitive prices and more robust customer service. ERCOT (the Electric Reliability Council of Texas) is the entity that manages the deregulated electricity grid in Texas.

The Public Utility Commission of Texas (PUCT) is the state agency responsible for regulating and overseeing the Texas electricity market, including ERCOT.

Deregulation has also incentivized retail electric providers to continuously innovate in order to stay competitive. Renewable energy sources have also been encouraged by deregulation as customers can now choose a retail electric provider based on their renewable energy portfolio, allowing them to support green energy sources.

Benefits of deregulation

Graphic reflecting the before and after of electricity choice
Graphic reflecting the before and after of electricity choice

How is electricity delivered?

3 steps to getting power in your home

In deregulated areas, electricity is delivered to Retail Electricity Providers’ (REPs’) customers through a Transmission and Distribution Service Provider (TDSP). The TDSP, or utility company, is determined by the area in which the customer lives. The TDSPs in Texas are: CenterPoint, AEP Texas, Texas-New Mexico Power and ONCOR.

  • First, electricity is produced by generators, and Reliant purchases the electricity needed for its customers.
  • Then, electricity is transported from power plants through transmission towers and distribution lines until it arrives at your physical address.
  • Finally, Reliant offers the purchase of electricity to you through personalized plans to fit every lifestyle and budget, backed by award-winning 24/7 customer service.
The difference between a utility company and retail electricity provider

In Texas, there are several utility companies that electricity providers, such as Reliant, work with. Most commonly referred to as a TDSP (Transmission and Distribution Service Provider), other names for a utility company include: TDU (Transmission and Delivery Utility) and distribution service provider. An electricity provider, on the other hand, is also known as an REP (retail electricity provider).

Responsibilities of TDSPs & REPs

While both are equally important, TDSPs and REPs each have their specific roles and responsibilities in our Texas electricity market. Below you will find information about what each of their roles are and when you should call them.

TDSP is responsible for:
  • The transportation and delivery of power to your home or business
  • Maintenance of electrical equipment
Contact them to:
  • Report a power outage
  • Report a fallen pole or wire
  • Report a problem with your meter
REPs are responsible for:
  • Offering electricity plans
  • Providing customer service and billing
  • Processing payments

With Reliant, you can find budget-minded, innovative ways to personalize power, take control of energy efficiency and connect to what matters most.

Contact us to:
  • Get information about electricity plans available to you

  • Set up or connect your electricity service

  • Transfer your electricity service

  • Get answers to questions about billing

What is a kWh?

A kWh, or kilowatt-hour, is a unit of measurement for the amount of electrical consumption per hour. Knowing this can help you further understand your electricity usage and billing so you can choose the plan that is best for you. Calculating your monthly electricity usage in kWhs is easy. Just check out this video.

There are lots of reasons to choose Reliant

Plans for everyone

Whether it’s fixed-rate peace of mind or month-to-month flexibility, Reliant has a budget-friendly choice for you. Shop more plans

More than electricity

Count on Reliant to connect you with AC & Heat protection plans, home surge protection and whole-home generators.

Exclusive discounts and referral rewards

Enjoy discounted pricing on smart home products and backup-power devices. Plus, earn unlimited bill credits for referrals.2

Texas-sized strength and stability

Since 2001, millions of Texans have trusted Reliant. While other providers may come and go, we’re here for the long haul.

Care from the heart

Giving back to the community. Providing award-winning customer support. Just two of the ways we’re committed to all of Texas.

24/7 customer service

Call or chat with us online, any time of day or night. With Reliant, you’ll always connect with a real person ready to help.

Moving to Texas?

If you’re new to the state, you may or may not have heard of deregulation, and depending on the location, you might be moving into an area that is deregulated. Reliant wants to simplify your moving experience by getting you acquainted with this topic. In a deregulated electricity market, you have choices that make electricity buying a lot more personal.

Deregulated cities in Texas

The electricity company Texans trust is coming to Lubbock

Find out how we're making the transition to electricity choice for parts of Lubbock easy. 

FAQs about deregulation

Show all answers

Deregulation has a positive effect on the energy market because it increases competition amongst REPS, which can lead to lower prices and improved customer service. Additionally, deregulation can also create more jobs within the energy sector as new businesses enter the market. It can also result in fewer government subsidies and less government intervention in certain sectors.

Deregulation promotes consumer choices by increasing the number of options available in the market. This allows you to find services that meet your needs at competitive prices. Additionally, deregulation can make markets more open and transparent, which allows you to compare different products more easily.

Deregulation of the electric grid can improve efficiency in the electricity sector by allowing innovative technologies like distributed power generation and renewable energy to enter the market. It can help reduce power plants and greenhouse gas emissions by incentivizing the use of renewable energy sources.

1 Requests processed after 5:00 p.m. Central Time will be connected the next business day. Same-day service is offered Monday through Saturday, weather permitting, where an existing meter is in place. No connections on holidays. Enrollment and permit requirements must be met before a request can be processed. Additional charges apply.

2 Referral bill credit amount will vary based on our current promotional offer. Referrals may only be submitted by active Reliant residential customers with a Texas service address. To qualify for bill credit, referrals must be new Reliant residential customers in Texas enrolled in a term plan with a minimum often days of active electricity service on that plan. Bill credit will be applied within two billing cycles after the referred customer has completed ten days of active electricity service. Bill credit not redeemable for cash. Any disputes relating to eligibility will be determined solely by Reliant. Reliant may modify or discontinue this program at any time without notice. Additional terms and conditions apply.